The Ultimate Guide: Where to Shop for Bridesmaid Dresses

Bridesmaids, standing by the bride’s side, are not only cherished friends and family but also living, breathing elements of the wedding’s visual narrative. The colors, styles, and designs of their dresses can set the tone for the entire event, complementing the bride’s gown and the wedding’s theme. Therefore, choosing the perfect bridesmaid dresses is not a decision to be taken lightly; it’s a choice that impacts the harmony and beauty of the entire celebration.

Your chosen shopping destination can influence not only the quality and style of the dresses but also the overall shopping experience for both the bride and her bridal party. The right place should offer a wide range of options to match your vision, provide expert guidance for fittings and alterations, and ideally, fit within your budget. 

Part 1. Bridal Boutiques
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Part 1. Bridal Boutiques

Bridal boutiques offer a unique and personalized shopping experience that is hard to replicate elsewhere. When you step into a boutique, you’re entering a world of bridal expertise and exclusivity. Here are some of the advantages of shopping at these specialized stores:

  • Expert Guidance: Bridal boutique staff are usually highly knowledgeable about wedding fashion.
  • Tailored Fittings: Most boutiques provide in-house tailoring services, ensuring that the dresses fit your bridesmaids flawlessly.
  • Exclusive Collections: Boutiques often carry exclusive designer collections that you won’t find in department stores or online.
  • Attention to Detail: Boutique owners and staff take pride in paying attention to the finest details. Whether it’s intricate lacework, delicate beading, or specific fabric requests, they’re equipped to fulfill your precise preferences.

Shopping at a bridal boutique can be an enjoyable and stress-free experience with the right approach. Here are some tips to make the most of your boutique visit:

  • Book Appointments: Most boutiques operate by appointment, so it’s wise to call ahead and schedule a visit. This ensures that you receive personalized attention during your dress selection process.
  • Set a Budget: Before heading to the boutique, establish a budget for bridesmaid dresses. Share this budget with the boutique staff to help them guide you toward options that align with your financial plans.
  • Bring Inspiration: Bring along pictures or swatches of your wedding theme, as well as any dress inspiration you may have. This will assist the boutique staff in understanding your vision and suggesting appropriate styles.
  • Trust the Experts: While it’s essential to communicate your preferences, also be open to the advice of boutique professionals. They have experience in dressing bridal parties and can offer valuable insights.

Examples of Popular Bridal Boutiques

  • Kleinfeld Bridal (New York, USA): Renowned for its appearances on the TV show “Say Yes to the Dress,” Kleinfeld offers an extensive selection of bridal and bridesmaid dresses, along with expert consultants to guide your choices.
  • Pronovias (Barcelona, Spain): Pronovias boutiques are celebrated for their stunning European-inspired designs, known for their elegance and sophistication.
  • Vera Wang (Multiple Locations): Vera Wang boutiques carry the iconic designer’s creations, characterized by their timeless beauty and innovative designs.
  • BHLDN (Multiple Locations): For brides looking for a boho-chic or vintage-inspired style, BHLDN offers a curated collection of bridesmaid dresses with a unique flair. 

Part 2. Online Retailers and E-commerce Sites

When Online Shopping Makes Sense

In situations where accessing brick-and-mortar bridal boutiques is challenging due to geographical constraints or the scattered locations of your bridesmaids, online shopping emerges as a practical and convenient solution. Here’s why online shopping might be the best choice for your bridesmaid squad:

  • Geographical Barriers: If you’re not in a major city with a plethora of bridal stores or if your bridesmaids are spread across different areas, coordinating in-person shopping trips can be logistically complicated. Online shopping breaks down these barriers, allowing everyone to participate, no matter their location.

Benefits and Potential Drawbacks of Online Shopping

Understanding both sides of the coin is crucial before diving in:

  • Wider Range of Styles, Sizes, and Colors: Online retailers typically showcase a broader spectrum of bridesmaid styles, sizes, and color options compared to brick-and-mortar stores. This expansive variety can be a boon, especially if you’re planning to mix and match your squad in different styles but the same color.
  • Potential Challenges: However, online shopping does present some challenges. The most common issues include color discrepancies (due to monitor variations) and sizing problems.

Mentioning Reputable Online Stores and Websites

Here are a couple of trusted online stores known for their bridesmaid dress collections:

  1. eDresstore: As a Digitally Native Vertical Brand (DNVB), eDresstore.com specializes in affordable bridesmaid dresses characterized by quality craftsmanship and artful designs. eDresstore also provides customization and individualization services to cater to your specific needs.
  2. Dessy Group: The Dessy Group is recognized for its extensive range of simple yet elegant bridesmaid dresses available in dozens of different shades.

Tips for Online Shopping for Bridesmaid Dresses

Successfully navigating the world of online bridesmaid dress shopping requires some savvy. Here are a few valuable tips to ensure a smooth online shopping experience:

  1. Accurate Measurements: Before placing any orders, ensure that each bridesmaid takes accurate measurements according to the seller’s size chart.
  2. Order Color Swatches: If you’re ordering multiple dresses or planning to mix and match colors for your squad, consider ordering color swatches beforehand. 
Tips for Online Shopping for Bridesmaid Dresses
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Part 3. Department Stores and Retail Chains

Department stores and retail chains are a popular choice for bridesmaid dress shopping, primarily due to their widespread presence and accessibility.

  • Numerous Locations: Major retailers are often found in urban and suburban areas, making it easier for brides and bridesmaids to visit and try on dresses without the hassle of traveling to a specific boutique.
  • One-Stop Shopping: These stores typically offer a range of wedding-related attire and accessories, including bridesmaid dresses, shoes, and even jewelry. This one-stop-shop convenience can simplify the wedding planning process.

Affordable Options and Wide Selection

  • Budget-Friendly Pricing: Retail chains often carry bridesmaid dresses at a lower price point compared to boutique options, making them ideal for brides looking to minimize expenses.
  • Diverse Selection: These stores cater to a wide range of tastes and styles. Whether you’re aiming for a classic and timeless look or a trendy and modern aesthetic, you’re likely to find suitable bridesmaid dresses.

Here are a few notable names to consider:

  • Macy’s (USA): Macy’s is a popular choice among brides due to its extensive selection of bridesmaid dresses from various designers and brands. They often run sales and promotions, providing opportunities for cost savings.
  • David’s Bridal (USA and Worldwide): David’s Bridal is a renowned chain specializing in bridal and bridesmaid attire. They offer a wide range of dresses, including numerous color and style options to suit different wedding themes.
  • Debenhams (UK): Debenhams is a British department store known for its affordable bridesmaid dress collections. 

Whether you choose to shop at boutiques, department stores, online retailers, or bridal expos, prioritize open dialogue with your bridesmaids to ensure everyone feels beautiful and confident in their chosen attire.

Additionally, stay organized and plan ahead. Keep a checklist of appointments, measurements, and important dates. Order color swatches if needed, and take advantage of any customization options offered by the sellers.


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